2017 - Present: TRUE Content

I run a content and social media marketing agency that connects brands with their targeted audiences. 

2017: Huff Post SA

Launched the Huff Post SA Partner Studio, creating branded and native content for commercial clients, including Sun International, Nedbank and Qantas. 

2016 - 2017: Coca-Cola South Africa (Cerebra) 

Inaugural Consumer Interaction Centre Manager at Coca-Cola South Africa, on behalf of Cerebra/ Wunderman South Africa. I ran a 14-person team responsible for social media and call response, analytics and reporting.

2015 - 2016: Cerebra

Senior Content Manager on the Absa and Barclays Africa accounts.

2014 - 2015: Primedia Broadcasting

Digital Editor for Music Radio Stations. Won a Bronze at the Bookmark Awards for Editorial Excellence (Media - News, Magazines, Radio and TV Stations) for 947's website (2015).

2011 - 2014: Seventeen Magazine South Africa

Editor-in-Chief of Seventeen Magazine South Africa. Won a PICA for Editorial Excellence for Teen Magazines in the Youth Market (2013). Was also named one of the 200 Young People to Take to Lunch by the Mail&Guardian (2012). 

2010 - 2011: ELLE Magazine

Senior Features Writer at ELLE SA.

2007 - 2011: FAIRLADY Magazine

Features Writer at FAIRLADY.

2006 - 2007: The Witness Newspaper

Reporter/ Sub at The Witness Newspaper.